Who is Teraplan
Teraplan was created on January 2012 by ICT managers and communication specialists to support the marketing departments of multinational ICT companies in the design, implementation and management of Channel, Trade and Content Marketing programs.
Our staff strengthens Corporate core marketing and supports the entire project phase: development of projects briefings to support quarterly budget allocation, project execution and management according to a fully outsourced execution model until the reporting phase and the collection of the required proof of execution.
Teraplan is the natural extension of corporate, channel and trade marketing teams, helping marketing managers and digital marketers to achieve their business goals, through the deployment of multi-channel campaigns and innovative B2B demand generation programs to engage end users or indirect channels.
We have “in-house” resources with the expertise to deal with sales & marketing teams of multinational corporations as well as to manage multiple co-marketing or joint marketing models. Teraplan is probably the only marketing company in Italy to support national and international players operating in the Information and Communication Technologies (ICT) and Cloud market. We have in fact a deep knowledge of Data Center, Clients / Edge Technologies, Internet of Things (IoT), ERP and Big Data Analytics.
We also help ICT firms to market their products in vertical markets like EDUCATION, Cloud Service Providers (CSP) and Telco Service Providers.
Teraplan is a key partner for businesses of any size that want to lead sales and marketing digital transformation leveraging marketing automation technologies. We have pioneered in Italy the development of digital multichannel marketing campaigns leveraging marketing automation. Here following some of the key achievements:
- +45% leads generated and +337% CTR delivered through an automated campaign
- +15% registration year on year to a business event leveraging marketing automation
- +50% growth in 1:1 active digital interaction with MQL
- +25% conversion rate from MQL to SQL through marketing automated lead nurturing
Leveraging the expertise gained on various Marketing Automation tools, we support any business to orchestrate CRM, Web and e-Commerce through a cloud based marketing automation platform.
Also, thanks to a long research and optimization effort on multinational companies, Teraplan is now able to automate digital marketing processes for the SME market.