Vision, mission, charter
Teraplan in 2012 envisioned that Marketing Automation would have been in the short run the foundation for the digital transformation of any sales & marketing process. In Teraplan’s vision, any company of any size and vertical market, including ICT, is called to develop a solid digital strategy for itself and its indirect sales channel in order to compete in a rapidly changing global market.
The company defined its mission after developing significant experience working alongside leading brands: help the ICT market players to lead the digital transformation of sales and marketing leveraging digital marketing automation:
- Manage Channel Marketing
- Design effective Sales & Marketing campaigns
- Generate leads, demand and opportunities for high tech products and services
- Plan a road show by managing the digital communication and registration campaign
- Create a digital system by integrating Web, e-Commerce, CRM, Social and DB marketing
- Develop a digital community
- Define a digital strategy for your brand
- Automate sales and marketing activities
We want to be alongside any business in the design and implementation of new B2B strategies for channel partners and end users, blending traditional direct and digital marketing.
Teraplan has in its charter the mandate to serve ICT firms for achieving their business goals through technology expertise, market knowledge, passion and relentless customer orientation. Teraplan has internally the skills and the resources needed to create integrated B2B Go To Market strategies supported by state of the art multichannel marketing programs.