Teraplan’s sales expertise in the ICT and technology market is beneficial when the goal is to develop programs to address specific customers.
Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts and employs personalized campaigns designed to resonate with specific end users.
With ABM, your marketing message is based on the specific attributes and needs of the account you’re targeting, hence the name account-based marketing.
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